Legal
Cookie Policy
Last Updated: March 18, 2026
This Cookie Policy explains how Emerald Headline Education Ltd (“Emerald Headline”, “we”, “us”) uses cookies and similar technologies on EmeraldHeadline.cyou (the “Website”). This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly. You can read it here: Privacy Policy.
1. What are cookies?
Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. They help a site remember your preferences, keep sessions working, and understand how pages are used. Some cookies are set by the website you are visiting (first-party cookies). Others are set by service providers we use (third-party cookies).
In addition to cookies, similar technologies may be used on modern websites. These can include pixel tags (small image or script-based markers that record a page view or conversion event), local storage, and server-side event logging. For clarity, we refer to these collectively as “cookies and similar technologies” in this policy.
2. Cookie lifespan and origin
Cookies can be classified by how long they last:
- Session cookies are temporary and are removed when you close your browser.
- Persistent cookies remain on your device for a set period or until you delete them.
Cookies can also be classified by who sets them:
- First-party cookies are set by EmeraldHeadline.cyou.
- Third-party cookies are set by service providers (for example, analytics or advertising platforms) when those services are activated.
3. How we use cookies (categories)
We group cookies into three categories. These categories match our Privacy Policy and our cookie preference controls:
Essential cookies (always active)
These cookies are required for core site functionality, such as maintaining a session, storing your cookie preferences, and protecting the site from misuse. Because they are necessary for the Website to work, they are active regardless of optional cookie settings.
Analytics cookies (optional)
If you allow analytics cookies, we use them to understand which pages are read most, how visitors move through guides, and where navigation can be improved. This helps us refine educational content and reduce friction. Analytics cookies are activated only after you provide consent in the cookie banner or preferences panel.
Example provider: Google Analytics 4 (with IP anonymization), with a typical data retention of 14 months.
Marketing cookies (optional)
If you allow marketing cookies, they may be used to measure advertising performance and show relevant content to people who have visited our Website. This can include conversion attribution and remarketing. Marketing cookies are activated only after you provide consent in the cookie banner or preferences panel.
Example providers: Google Ads and Meta Pixel (and related cookies used for conversion measurement and audience building).
4. Cookie table
The table below lists cookies commonly associated with the categories above. Some third-party cookies may not be present unless you opt in and those services are enabled on the Website.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
The presence and retention of third-party cookies may vary depending on your browser, device, and whether you have enabled optional categories in our cookie preferences controls.
5. Third-party providers
When optional cookies are enabled, we may work with third-party providers that set cookies or receive event information (such as page views or conversions) for analytics and advertising measurement. Providers may process data in accordance with their own policies. Common providers include:
- Google LLC (Google Analytics 4, Google Ads, Google Tag Manager)
- Meta Platforms, Inc. (Meta Pixel and related conversion measurement tools)
- Cloudflare (content delivery and security)
We do not permit these providers to use Website data for their own independent commercial purposes. Where applicable, they act as service providers processing data on our behalf to support measurement, security, and site operation.
6. Managing cookies and your preferences
You can manage your cookie preferences at any time using the “Manage cookie preferences” link in the Website footer. This opens our cookie controls so you can accept all cookies, reject non-essential cookies, or enable specific categories.
You can also control cookies through your browser settings. Most browsers allow you to delete existing cookies and block future cookies. If you block essential cookies, parts of the Website may not function properly.
Additional tools that may help you manage advertising and analytics settings include:
- Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
- Google Ads settings: https://adssettings.google.com
- Meta ad preferences: https://www.facebook.com/adpreferences
- Your Online Choices (EU): https://www.youronlinechoices.eu
7. Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in how the Website works, changes in service providers, or changes in legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page.
8. Contact
If you have questions about cookies or how we handle personal data, contact:
- Legal entity: Emerald Headline Education Ltd
- Address: 1 Grand Canal Square, Dublin 2, D02 P820, Ireland
- Email: [email protected]
- Phone: +353 1 512 7826